Retail Consulting Packages: Phased Approach

Your retail consulting services will follow a phased approach that guides brands through their retail journey, from pre-launch planning to full sell-in execution. The following outlines the three phases:

Objective: Prepare the brand for retail success by creating a strong foundation and strategy.

What’s Included:

• Product Audit: Evaluation of product quality, competitiveness, and market fit.
• Packaging Consultation: Guidance on design, functionality, and compliance with retailer standards.
• Pricing Strategy: Development of competitive and profitable pricing models.
• Market Positioning: Establishing clear USPs and competitive advantages.
• Promotional Plan: Tailored marketing and promotional strategies for retail success.
• Retailer Target List: Customized list of potential retail partners.
• Brand Deck Creation: Professional pitch materials showcasing the brand story, product details, and key selling points.
• Weekly Calls: Regular check-ins to discuss progress, address challenges, and refine strategies.

Objective: Equip the brand with tools and strategies to successfully pitch to retailers and secure meetings.

What’s Included:

• Retailer Outreach Plan: A tailored strategy to identify and prioritize retail buyers.
• Pitch Coaching:
  • Crafting a compelling pitch tailored to each retailer.
  • Training on handling objections and showcasing unique value.
• Custom Outreach Materials:
  • Email templates, product highlight sheets, and buyer-specific messaging.
• Follow-Up Management: Guidance on maintaining communication with buyers.
• Weekly Calls: Regular check-ins to refine pitches, review outreach results, and address any challenges.

Objective: Manage the entire sell-in process to secure retailer partnerships and initial orders.

What’s Included:

• Direct Outreach:
  • Personalized communication with retailers and buyers on behalf of the client.
  • Sample coordination and management.
• Negotiation: Active involvement in pricing, terms, and contracts.
• Ongoing Reporting: Regular updates on outreach efforts, buyer feedback, and next steps.
• Post-Sell Support: Guidance on onboarding products to retailer systems.
• Weekly Calls: Updates on progress, strategy adjustments, and client feedback.

Add-Ons (Optional):

• Social Media & Digital Strategy
• Physical Presence for Pitches (Client must cover all travel expenses.)
• Trade Show Preparation

This phased approach ensures brands are fully prepared for retail entry and can progress at their own pace while maintaining affordability and access to expert support. For more information, contact us for customized pricing options.